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Case files / Evidence before adjectives

The work, shown in full.

Real client builds. Each one shows the starting point, what I built and where the proof comes from. No mystery percentages.

Hair Pinns salon website designed around bookings and local searchOpen current Hair Pinns live site

01 / Salon growth system

Hair Pinns

A conversion-led website, technical and local SEO, centralised lead handling, missed-call recovery and automated review requests.

What was built

  • Conversion-led website
  • Technical and local SEO
  • Centralised lead handling
  • Missed-call recovery
  • Automated review requests

128,000search impressions

1,330 Google clicks across the same six-month period.

We’re booking more clients than ever before without lifting a finger.

Source: Google Search Console, six months ending June 2026 · Current live site shown

The founder of Lava Operations

02 / Founder-led operations

Lava Operations

An AI voice experience that answers website enquiries, asks qualifying questions and connects suitable leads to the calendar.

What was built

  • AI voice experience answering website enquiries
  • Qualifying questions on every enquiry
  • Suitable leads connected to the calendar

Bookedwith context

The critical information is captured before the consultation reaches the founder’s calendar.

It captures the critical info and books consultations straight into my calendar. I don’t have to do anything.

Source: Published client case file and owner testimonial

The current Romans Building Services website for Sydney masonry and remedial constructionOpen current Romans Building Services live site

03 / Building and renovation

Romans Building Services

A complete site built around services, real project proof, Sydney search intent and a guided quote path.

What was built

  • Complete services-led website
  • Real project proof
  • Sydney search intent
  • Guided quote path

Guidedpath from service research to quote request

Services, project evidence and answer-first content give visitors a clear route toward a quote request.

He went above and beyond to make sure everything worked perfectly.

Source: Current Romans Building Services website and published client case file

In production

More demonstration builds for specific trades are in production. They’ll appear here as they go live.

See what the same approach could recover for you.